HOTSTART Partners with French Distributor Synholon

Spokane, Wash. –  HOTSTART is pleased to announce the direct contracting of Mr. Xavier Piani as Market Manager in support of the French marketplace. Piani, formerly of Synholon, has been a Master Distributor for HOTSTART since 1998 and brings with him 15 years of expertise and knowledge of the French engine heating market.

The partnership between Piani and HOTSTART will allow the company to continue serving the growing needs of the European region. Effective April 1, 2014, HOTSTART and Piani will transition sales and support of the existing customer base from Synholon in France to HOTSTART GmbH in Siegburg, Germany. “It is great to take the relationship with Synholon and Mr. Piani to the next level. Integrating functions like accounting, logistics, sales support and marketing brings added benefits to both parties,” said Trond Liaboe, Director of Sales and Marketing at HOTSTART. Piani will continue to work out of France and be supported by the staff of HOTSTART GmbH for product support, quoting and ordering. The GmbH warehouse maintains stock of standard HOTSTART products including in-block engine heaters, tank style heaters, industrial immersion elements, battery heating products and various control components. 

The addition of Piani will allow HOTSTART to serve the French market at a regional level. “I think our customers in France, Belgium and Luxembourg will be very pleased by this partnership. They will see more of us and receive better sales support, delivery performance and documentation,” said Mr. Liaboe.